One thing that really does my head in during client or agency meetings is that there is alway some genius that asks for a Viral.
I mean really, “Hi, this is our new detergent, can we make a viral?” er… sure I mean that how it works. Charlie biting that kids finger, all planned and scripted. Rebecca Black planned on have everyone take the piss out of her crap song – not her musical abilities. Sure
Thing is Virals are not planned, they are attempted. At that next brainstorm, change the wording to “Lets attempt to create a clip that will go viral” much easier. Think about it, if there was a guaranteed sience to making something go viral, then we wouldn’t have virals. Everything would be clocking 50 million views and nothing would stand out.