One thing that really does my head in during client or agency meetings is that there is alway some genius that asks for a Viral.
I mean really, “Hi, this is our new detergent, can we make a viral?” er… sure I mean that how it works. Charlie biting that kids finger, all planned and scripted. Rebecca Black planned on have everyone take the piss out of her crap song – not her musical abilities. Sure
Thing is Virals are not planned, they are attempted. At that next brainstorm, change the wording to “Lets attempt to create a clip that will go viral” much easier. Think about it, if there was a guaranteed sience to making something go viral, then we wouldn’t have virals. Everything would be clocking 50 million views and nothing would stand out.
Read an article on SocialMediaToday. It was written by Pam Moore who had received an email from a “Social media expert” and explained how she can master the art and get massive follower numbers.
Pearls of Wisdom such as :
Thats just the start, when you have finished reading this, head over and read the full article here.
This got me thinking and yet again pissed me off with the various fly by night, snake oil salesmen in social media today. The dipshits that cause damage in agencies and in educating clients